January 15, 90
Vol. 05 , No. 05
View Entire Issue (Vol. 05 , No. 05)
The Naked Truth: Advertising's Image of Women
WEDNESDAY, JANUARY 24, 1990
The ad shows a casually dressed man, one hand in his pocket, the other holding onto the leg of a scantily clad woman lying on her back at his feet. The caption reads: "Cotler's Pants-For the Right Stance."
It is only one of many slides to be shown by Jean Kilbourne, an expert on sexism in advertising, during her Athenaeum visit. Dr. Kilbourne, a visiting scholar at Wellesley College, discusses how advertisements are often a powerful form of cultural conditioning. Specifically, she will address the stereotypes of the demented housewife, the fierce and unfeeling man, the playboy, the superwoman, the seductive little girl, and the male sex object. Dr. Kilbourne's presentations have delighted audiences at colleges, community groups, and businesses nationwide.
Dr. Kilbourne comes to the Athenaeum with a message: "Advertising does serve to sell products, but advertising also serves to sell values. It offers products as a solution to life's problems. It tells us that happiness can be bought."
Return the enclosed reservation form, if you wish to attend the dinner and reception before the 7:00 address.
Gould Center in continuing the timely series,
"The Soviet Union Today and Tomorrow: A Time for
An expert on strategic studies and international
diplomacy, Robert O'Neill discusses the fast-paced
changes in Eastern Europe and responses by Western
nations. His talk, titled "Russia and Eastern Europe
in Turmoil: The Future of Western Policies," kicks off
the second semester's part of this series on the Soviet
Born in Australia in 1936, O'Neill was educated at
the Royal Military College of Australia and the
University of Melbourne, graduating in engineering.
As a Rhodes scholar at Brasenose College, Oxford,
O'Neill read philosophy, politics, and economics.
Currently a professor of the history of war at Oxford,
O'Neill fought in Vietnam as an infantry captain for
the Australian Regular Army and served as director
of the International Institute for Strategic Studies
from 1982 to 1987. In that role he focused on analysis
of security problems in developing regions.
In addition to a busy lecture schedule. Dr. O'Neill
has edited numerous books on the subject of East-
West relations, including The Strategic Nuclear Balance: An Australian Perspective (1974),
The Conduct of East-West Relations in the 1980's (1985), and
Doctrine, Alliance, and Arms Control (1987). Dr. O'Neill was also commissioned by the Australian government to write a full
history of Australia's participation in the Korean War.
Sign-ups are due by Monday, January 15, if you wish to attend the reception and dinner before the 7:00 address.
arrival of Franklin Chang-Diaz, flight engineer aboard the space shuttle Atlantis, launched on October 18, 1989. The
mission launched the Galileo satellite to Jupiter for a scheduled arrival in December 1995. This was Franklin's second
shuttle flight-he previously flew on the last successful flight prior to the Challenger accident.
Born in San Jose, Costa Rica, Chang-Diaz was educated at the University of Connecticut and received a doctorate in
applied plasma physics from MIT. Chang-Diaz was selected in 1980 by NASA and became an astronaut in 1981. From
October 1984 to August 1985, he led the astronaut support team at the Kennedy Space Center. In 1979 he developed a
novel concept to guide and target fuel pellets in an inertial fusion reactor chamber. Apart from his interests in space and science,
Chang-Diaz was a house manager in an experimental
community residence for de-institutionalizing
chronic mental patients. He also served as an
instructor/adviser with a rehabilitation program for
Hispanic drug abusers in Massachusetts.
Please sign up by January 15, if you wish to attend
the reception and dinner before Chang-Diaz's 7:00
WEDNESDAYS, BEGINNING JANUARY 17, 1990
member, and join us at Open Forum lunch. As
many as five students may bring a faculty member;
there must be a faculty member at each of the eight
tables. The best lunches are Open Forum lunches
at the Athenaeum. Join the good company and
share good food. No sign-ups necessary; but you
may sign up at the Athenaeum Wednesday
morning, if you have a faculty member or vice
present James Farmer as the Martin Luther King, Jr.
birthday speaker. Founding director of the Congress of
Racial Equality (CORE), Farmer is the only surviving
member of the "Big Four" civil rights leaders of the
1960s. He was a participant and organizer of many
freedom rides, one of which resulted in a 40-day
incarceration. A firm believer in Gandhi's policy of
nonviolence. Dr. Farmer has often been entangled in
violence. He escaped a lynch mob and an assassin, and
he survived a death warrant issued by the Ku Klux
Klan. He personally investigated the 1964 murders of the three CORE volunteers in Mississippi; the story of
those murders is the basis for Mississippi Burning (1988).
Dr. Farmer's devotion to the civil rights movement is
unending. Anytime Americans thought that the nation
had solved its race problem in the 1950s or 1960s. Dr.
Farmer says, "we woke up to the fact that we were
suffering from an illusion . . . the problem remains."
According to Dr. Farmer, the black movement now
faces a lack of centralization. Illiteracy, joblessness, drug
abuse, teen pregnancy, and inadequate housing are
among the issues that Dr. Farmer believes need to be
addressed. Affirmative action is one solution that Dr.
Farmer believes can work.
Dr. Farmer is a professor of history at Mary
Washington College in Virginia. His experiences in the
civil rights movement are recorded in his autobiography, Lay Bare the Heart: An Autobiography of the Civil Rights Movement (1985). He is currently working
on a book about where the movement will go next.
The lecture begins at 7:00, following a 5:30 reception
and 6:00 dinner. Please return the enclosed meal
reservation, if you wish to attend.
and the Blade: Our History, Our Future (1987), has been hailed as "the most
important work since Darwin's Origin of Species (1859)." The
book derives from a ten-year study of 25,000 years of
history. After reviewing the religion, art, history,
economics, anthropology, psychology, politics, and
archeology of Western civilization, Ms. Eisler concludes
that patriarchy and warfare are "a 5,000-year dominator
detour" from the peace and harmony with nature of the
previous 20,000 years.
The book also indicates that the war of the sexes has
relatively recent origins. The premise for this argument
is that men and women lived under more equitable
social structures in the time before recorded history,
when people worshipped a life-giving goddess of
nature. In such cultures women were respected as
mothers and priestesses, but did not oppress men.
The Chalice and the Blade is the basis for the Center of
Partnership Studies, which Ms. Eisler and her husband,
David Loye, founded last year. The center's goal is to
prove that the peaceful co-existence of 5,000 years ago is
an option for today. Ms. Eisler maintains that if we
managed to create an idyllic world once, we can do it
again. Satellite centers in Seattle, Chicago, Princeton,
San Francisco, Hawaii, and Santa Fe attest to the
growing impact of Ms. Eisler's philosophy, a philosophy that "validates a belief in humanity's capacity for
benevolence and cooperation."
If you would like to join Ms. Eisler for a 5:30 reception
and 6:00 dinner, please complete and return the
attached coupon to the Athenaeum. The lecture begins
his pocket, the other holding onto the leg of a
scantily clad woman lying on her back at his feet. The
caption reads: "Cotler's Pants-For the Right Stance."
It is only one of many slides to be shown by Jean
Kilbourne, an expert on sexism in advertising, during
her Athenaeum visit. Dr. Kilbourne, a visiting scholar at
Wellesley College, discusses how advertisements are
often a powerful form of cultural conditioning. Specifically, she will address the stereotypes of the demented
housewife, the fierce and unfeeling man, the playboy, the superwoman, the seductive little girl, and the male
sex object. Dr. Kilbourne's presentations have delighted audiences at colleges, community groups, and businesses nationwide.
Dr. Kilbourne comes to the Athenaeum with a
message: "Advertising does serve to sell products, but
advertising also serves to sell values. It offers products
as a solution to life's problems. It tells us that happiness can be bought."
Return the enclosed reservation form, if you wish to
attend the dinner and reception before the 7:00 address.
Enlightenment," will be held January 25-27 on the
campuses of Claremont McKenna College and Claremont Graduate School. Co-sponsored by the Henry
Salvatori Center for the Study of Freedom in the
Modern World and the Claremont Institute for the
Study of Statesmanship and Political Philosophy, the
conference addresses the roots of the Enlightenment,
and its philosophical, theological, and political
A keynote dinner will be held on Thursday, January
25, at 6:00 p.m. in the Marian Miner Cook Athenaeum,
preceded by a 5:30 p.m. reception. The speaker will be
William A. Rusher. A leading figure in the American
conservative movement for more than 30 years, as a
syndicated columnist, television commentator, and
publisher of National Review, Mr. Rusher recently became a Claremont Institute senior fellow. He speaks on
"The Twilight of the Enlightenment?"
Six panels will follow, on Friday in Albrecht Auditorium (CGS), and on Saturday in Davidson Lecture Hall (CMC). Participants include Richard John Neuhaus
(Institute on Religion and Public Life), Ernest van den
Haag (Fordham University), John Gray (Oxford University), Jerry Weinberger (Michigan State University),
Thomas Pangle (University of Toronto), Eva Brann (St.
John's College-Annapolis), Ralph Lemer (University of
Chicago), Ernest Fortin (Boston College), Ellis Sandoz
(Louisiana State University), and Gerhard Niemeyer
(Notre Dame University).
Please fill out the enclosed reservation form, if you
wish to attend the reception and dinner preceding Mr.
For further information, contact the Henry Salvatori
SUNDAY, JANUARY 28, 1990
wonderfully delicious Sunday brunch. Please
remember only CMC persons may sign up for this
popular event. The extravaganza begins at
11:00 a.m. Return your reservation early, so that
you can enjoy this buffet feast.
jazz musician, and author of Red and Hot: The Fate
of Jazz in the Soviet Union, 1917-1980 (1983), is also one of America's
leading Sovietologists. He recently appeared before the
Senate Foreign Relations Committee to comment upon
political reform in the Soviet Union and the crisis it is
Dr. Starr stresses that Soviet society has changed.
Soviet education has expanded; vast amounts of information have become available to the Soviet public, and
fear within the Soviet Union has decreased. Large parts
of Soviet society have moved ahead of Mr. Gorbachev's
program, and he has tried to accommodate their needs.
"This society is ripe for a change," Mikhail Gorbachev wrote in 1987, adding that any delay in launching
perestroika-the "restructuring" of the failing Soviet
system, notably its economy-could lead to "serious
social, economic, and political crises."
Frederick Starr believes that the present situation in
the Soviet Union is perilous, but he cannot imagine the
full suppression of the vigorous new public opinion that
has developed in that country.
Join us for an up-to-date and enlightening evening.
Please fill out the enclosed form, if you wish to attend
the reception and dinner prior to Dr. Starr's 7:00
discuss an extensive body of research about
people's reactions to performance-related threats to
self-esteem. Rhodewalt received his PhD in social
psychology from Princeton University. His work
focuses on the interaction of an individual's personality
and the demands of social situations in determining behavior. His research on "self-handicapping" illustrates
some of the ways that everyone, from professional
athletes to college students, reacts to the desire for the
success and the fear of failure. Please return the
luncheon coupon, if you wish to join us at noon.
Israeli government official, to discuss the current
state of relations between the United States and its only
ally in the Middle East. Mr. Mor is the consul for press
and information at the Consulate General of Israel in
Los Angeles and a native of Israel.
Born in Ramat Gan in 1955, Mr. Mor joined the
foreign service in 1983 and was assigned two years later
to the foreign office research desk for the United States
and the U.S.S.R. In that capacity he became very
knowledgeable about the United States, and was eventually transferred to Los Angeles, after a short stint as
second secretary at the Israeli embassy in Liberia, West
Like all Israeli citizens, Mr. Mor has served in the
armed forces of his country, first in the Golani Infantry
Brigade and later as an officer in the Israel Air Force in
charge of reserve manpower. He is a graduate of Tel
Aviv University in political science and labor relations.
Please return the coupon, if you wish to attend the
5:30 reception and 6:00 dinner; Mr. Mor will speak
Affairs, the Athenaeum is pleased to host the keynote
speaker of Black History Month: A. Barry Rand. Mr.
Rand is a group vice president of Xerox Corporation an
president of the company's U.S. marketing group,
managing a division of 34,000 employees.
Rand attended Stanford University on a Stanford-
Sloan fellowship, earning a master's degree in busines
administration in 1972 and a master's in management
sciences in 1973. He joined Xerox in 1968 as an area sale
representative. He was elected a corporate officer in
May 1986 and appointed to his present position in
Mr. Rand calls his success, as one of a new generation of blacks seeking opportunity in corporate America, the
most personally rewarding experience of his career.
There will be a 5:30 reception and 6:00 dinner in the
Athenaeum. At 6:45 a group of black alumnae will be
honored for their services to the colleges. Mr. Rand's
address begins at 7:30 in McKenna Auditorium. If you
would like to join us for an exciting evening, please
return the attached coupon to the Athenaeum.
MIKE SHEAR '90
KIMBERLY LUTZ '90
Schwartzennegger-like slave driver, has driven
co-fellow Robert Goff to sanctuary in the far reaches of
an Atlantic island-England. The Athenaeum Advisory
Committee, concerned by this upheaval in power, has
staged a counterrevolutionary coup and has hired Mike
Shear and Kimberly Lutz to minimize Ann's dictatorial
command of the Athenaeum, The committee sincerely
hopes the newly organized triumvirate can maintain
stability throughout the coming semester.
But seriously, folks, we are getting all geared up for a
great semester. In addition to some exciting speakers,
the Athenaeum will be hosting several social events,
including "Evening in Vienna," a get-out-the-vote
dance, a CMC student art show, Celebration of the Arts,
and a student production of You Can't Take It with You" (1936).
If you have any questions or ideas, please feel free to
contact us through the Athenaeum office. Don't forget
to let one of us know if you would like to sit at the head
table. We look forward to seeing you next semester.