Through the support of the Appel Fellowship, I will create an online magazine editorial about sneakers, focusing on the history, industry, and culture. From the Air Jordan’s of the 90’s to the Yeezy’s of today, sneakers occupy a prominent position in both the spheres of pop culture and fashion. People wait in line for hours to spend hundreds on the latest sneaker drop. Some buy to wear, some buy to flip, and others are pure collectors. As some sneakers endure the scuffs and stains of life on the street, other sneakers remain pristine, tucked away in hopes that rising demand will cause their value to do the same. At conventions, Sneakerheads across the globe unite to barter, anticipate the next release or simply appreciate the beauty of their favorite silhouette. With so many layers to the sneaker community, it is evident that this footwear symbolizes much more than just a way to get from point A to point B.
This summer, I will base my writing on past experiences, online research, and remote correspondence with people in the industry. These outlets will allow me to keep up with the latest happenings in the sneaker world and collect information on the culture as a whole. If I have the opportunity to travel next summer, I will report on my examination of the sneaker communities in London, Paris, and Berlin. I will attend sneaker conventions, visit famous stores, tour headquarters, and speak to local sneakerheads. As I write articles and collect information, I will compile them into an informal blog. By the end of my experience, I will refine this blog into a formal magazine issue. The online magazine format grants me the freedom to include: interviews with sneakerheads, reviews of products and events, sneaker profiles, and photos. In this examination, I will do much more than simply become informed on the latest sneaker trends, but will hopefully come to understand what compels people to immerse themselves in the world of sneakers.