Ananda Ganguly, Ph.D.

Morcos Massoud Associate Professor of Accounting and George R. Roberts Fellow


Robert Day School of Economics and Finance

Areas of Expertise

Accounting Information Systems
Cost Management
Design of Cost Management Systems
Design of Management Systems
Financial Economics
Managerial Economics and Control


B.Comm (Honors in Accounting) - St. Xavier's College, University of Calcutta; Ph.D. in Business Administration (Accounting & Economic Decision Making) - University of Pittsburgh

Awards and Affiliations


National Media

National Public Radio, 27 minute "Hidden Brain" episode, based on Anticipatory Utility paper with Professor Joshua Tasoff, September 18, 2017:


National Public Radio, 5 minute segment on “Morning Edition,” interview based on Anticipatory Utility paper with Professor Joshua Tasoff, July 28, 2014:


The Atlantic, “When Health Ignorance Is Bliss: Why do so many people avoid taking medical tests?” by Jon Fortenbury, Oct 21, 2014.


Selections from National Blogs, news aggregators & online newsletters, etc.:

John Kiernan in Wallethub, May 2016:

Carl Richards in KS Financial Advisors newsletter, July-August, 2014:

John Carlos Baez in Azimuth, August 22, 2014:  

John Baez in Dennis Wallez blog "Nirvana is Freedom from Lust, from Aversion, from Ignorance," August 22, 2014. 

Jennifer Portillo in Psych2Go.Net "Contrary to The Saying: Ignorance is Bliss" 

Nicole Arens & Rachael Susaneck "Taking the Scary Out," in Powell Tate Insights, August 27, 2014. 

Claremont Colleges Media:

"10 Classes you HAVE to Take Before Graduation," in Forum April 2011, by Ellie Beckett

"Get to Know CMC's New Massoud Chair of Accounting: Professor Ananda Ganguly" News and Events (CMC Website) November 29, 2011



AWARDS etc.:

BLAIS Challenge Award (CGU Grant) 2012.

List of Distinguished Teachers, Module 4, MBA Program, Purdue University (2005)

St. Louis Accountancy Committee Excellence in Teaching Award (2002)

"Who's Who Among America's Teachers," 6th Edition, 2000

Marquis' "Who's Who in America," Years 2000-2003, 2005, 2008-2009.

Department of Accountancy Teaching Award, University of Illinois at Urbana-Champaign, 1997.

Accounting Doctoral Student Teaching Award, University of Pittsburgh, 1993-94.

Arthur Andersen & Co. Foundation Doctoral Dissertation Fellowship, 1993.

Research and Publications

"Fantasy and Dread: The Demand for Information and the Consumption Utility of the Future," with Joshua Tasoff.  Forthcoming in MANAGEMENT SCIENCE.
Available at SSRN:

"Is NeuroAccounting Waiting in the Wings? An Essay," with Jacob G. Birnberg, ACCOUNTING, ORGANIZATIONS & SOCIETY, January 2012, Vol, 37(1), pp. 1-13, DOI:
Available at SSRN:

"Covariation Assessments with Costly Information Collection in Audit Planning: An Experimental Study," with Jacqueline Hammersley, AUDITING: A JOURNAL OF PRACTICE AND THEORY, May 2009, Vol. 28, No. 1, pp. 1-27.
Available at SSRN:

"Assurer Reputation for Competence in a Multi-Service Context," With Mark E. Peecher and T. Joshua Herbold, CONTEMPORARY ACCOUNTING RESEARCH, Spring 2007, Vol. 24, No. 1, pp. 133-170.
Available at SSRN:

"The Riskiness of Large Audit Firm Client Portfolios and Changes in Audit Liability Regimes: Evidence from the U.S. Audit Market,” with Jong-Hag Choi and Rajib Doogar, CONTEMPORARY ACCOUNTING RESEARCH, Winter 2004, Vol. 21, No. 4, pp. 747-785.
Available at SSRN:

"Do Asset Market Prices Reflect Traders’ Judgment Biases," with John H. Kagel and Donald V. Moser, JOURNAL OF RISK AND UNCERTAINTY, May 2000, Vol. 20, No. 3, pp. 219-245.

and by appointment
Mondays 9:00-10:30 a.m.; 4:15-5:15 p.m.
Wednesdays 9:00-10:30 a.m.; 4:15-5:15 p.m.