Marian Miner Cook
Athenaeum

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Monday, February 20, 2017 | Evening Program
The Disbelievers – Political Behavior when Data and Personal Experience Conflict
Larry Rosin P'20

Larry Rosin P'20 is the president of Edison Research, which he co-founded in 1994. Edison is best known as the company that performs exit polls for all U.S. Elections for the National Election Pool (a consortium of ABC, CBS, CNN, Fox, NBC and the Associated Press). Rosin has been a primary force in building the company into one of the world’s most respected survey research companies, with a particular specialization in media and election polling. In addition, Edison is well known for its groundbreaking media research series “The Infinite Dial” which tracks developments in digital media, and “Share of Ear” which measures all audio usage in the U.S., among many other things. He has presented Edison research at the White House and on Capitol Hill.

During the campaign, Bernie Sanders and Donald Trump (and others) argued that America today has been captured by small but powerful interests who have tilted the playing field in their favor. Banks, the political parties, large corporations, sitting politicians, the Obama administration and others were all accused of ‘rigging’ the system. Based on Edison's own polling, there is evidence of a profound disconnect between what statistics are saying about the state of affairs in America and what people actually feel. This phenomenon of a world where everyone questions everything, Rosin will argue, creates enormous challenges for researchers, public policy makers, media, governance, etc.

Rosin is a graduate of Princeton University where he majored in Public and International Affairs, and he received an MBA from the Wharton School of Business at the University of Pennsylvania.

Mr. Rosin is the featured parent speaker for Family Weekend 2017.

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